Around $1-5
YouTube revenue depends on a lot of things. Let us list down some of the most important ones below.
Niche means the broad category of your video. For example, a video on insurance will get more revenue then photoshop videos on youtube. This is because advertisers pay a large amount for insurance niche.
High bid rate keywords are related to the high revenue niches. If you want to earn maximum per 1000 views, you should probably use google keyword planner to know which keywords are having high bid rate.
Ad type is an another deciding factor. YouTube allows non-skippable instream video ads, skippable true view ads, InVideo or overlay ads, display ads etc.
- Non-skippable instream video ads are usually 15-20 seconds long. They are sold as per cost per mile (CPM). These ads play either at the beginning, end or during the video play. YouTube pays around 3$ – 7$ for this kind of ad per 1000 views.
- Skippable true view ads may be up to 30 seconds long. However, one can skip after 5 seconds. Here advertisers pay for whole ad view or for first 30 seconds. This is a good option for the publishers who allow their viewers to decide whether to view the ad. This way you will not loose your potential subscribers. You will have low video bounce rate.
- InVideo or overlay ads appear on the button of the youtube video. It gets populated as an overlay to the video. The viewer can close the ad by clicking the cross symbol on the top right corner of the ad. YouTube pays when someone clicks on these type of ads.
- Display ads are default ads on youtube. YouTube pay the publishers per 1000 impressions of this type of ad.
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